April worked in a bank while she supported her siblings with their school tuition. Life was not easy for April as she was working so hard as a sister and as mother to her husband and kid. Not too long, Ella got out of prison under DSWD from a 3-year imprisonment. Her case was dismissed and legal action was terminated. She was just 20 years old. Trying to make things right, she started to sell things online, things like fishball and kikiam. This was her own way of coping to improve the quality of her life and its livability. She wanted to prove to her family that she was dead serious in becoming a changed woman. She was not earning enough and she needed great help.
Undecidedly, she borrowed money from the person she trusted most, April. She promised April that she would use the money to run an online bike store and that she would give her her cut of the profit by simply becoming her financer. Without any hesitation, April lent her the money through the help of her partner and started the business. Little did they know that it was just start of something really big. April eventually helped with the business' finance, marketing and networking while Ella did the selling.
Business was doing quite well for both of them They switched from an online store and turned their home into a bike bodega. They were selling 25 bikes a day and they had to buy more because they sold out quickly in less a day. Ella and April managed to pay the money back. On December 2020, they opened their very first bike bodega shop in Lilac Street, Concepcion Dos.
Photo courtesy of Keila's Bike Shop Marikina Bodega.
It may be a quick road to success for them but it was never easy. All those sleepless nights, hard work, stress and afflictions were paid off with immeasurable achievement and contentment. From a hunble beginning of a bike store with just one mechanic, it is now a bike business empire with many mechanics and staff. It is a company built with love and trust as their foundation. As Ella and April would say: "Oo, inaamin namin, mahirap ang buhay pero kinaya namin. Hindi kami sumuko."
Keila's Bike Shop Marikina Bodega is located at 3 Lilac Street Concepcion Dos Marikina City, Marikina City. You may call them on their business mobile number at 0945 729 9706. They offer delivery, online booking and in-store pickup.
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